- The promotion of Gozo as a distinct tourism destination reflecting the island’s regional dimension;
- Promoting Gozo as an all year round tourism destination;
- Enabling the tourism Industry to be a central economic activity, taking advantage of the various indigenous comparative strengths across the different seasons;
- Promoting industry inter-linkages between the tourism industry and other traditional and emerging industries, thus promoting higher value-added and indirect export services;
- The development of the tourism product in collaboration with the Malta Tourism Authority and other Directorates within the Ministry for Gozo – namely the Projects & Development Directorate and Eco-Gozo Regional Development Directorate;
- The promotion and enabling of investment and employment opportunities in Gozo in collaboration with the Malta Enterprise and the Employment and Training Corporation.